YouTube
[ OVERVIEW ]Beyond 8 partnered with YouTube Music during Latin GRAMMYs week to create culturally driven, industry-facing experiences that celebrated Latin music’s influence on the modern music video renaissance.
Across a two-day program, the team produced the AMPLIFY-HER brunch honoring rising female leaders in the Latin music industry, followed by a bold Music Video Set activation that showcased YouTube Music’s artist-fan connection, new collaborations feature, and the creative capabilities of VEO. Together, the experiences elevated emerging voices, generated industry buzz, and reinforced YouTube Music’s position at the forefront of music video innovation.
