Sheacation for SheaMoisture

Beyond 8 partnered with LaForce and SheaMoisture to curate the brand’s first-ever influencer trip celebrating the launch of the SheaMoisture Curl Stretch Collection in Jamaica.

The team conceptualized and executed a three-day immersive “Sheacation” that blended branded styling moments and gifting with cultural excursions, a live product demonstration led by celebrity stylist Lacy Redway, and a photoshoot designed to drive organic content creation, strengthen brand loyalty, and amplify the new collection. The experience concluded with a private dinner and performance by Skip Marley, with Beyond 8 handling talent management.